Algae food examples

“The respondents loved eating salmon, but did not know much about the fish”, says Katerina Kousoulaki, a senior scientist at Nofima.

She is currently leading a project aimed at creating sustainable salmon feed from algae and insect meal.

In the future, the salmon industry will require a greater diversity in sustainable raw materials which are beneficial to both salmon and the environment than current options, and microalgae and insects are promising raw materials.

This is why she has been listening in on focus groups where French consumers of salmon have discussed their beliefs and thoughts.

“My impression is that we need to educate the consumers”, says Kousoulaki.

Misconceptions abound

It turns out that consumers know very little about Norwegian salmon.

What's more, they think they “know” several things that are in fact wrong:

“Everyone was sure that farmed salmon contains lots of antibiotics – which is not correct. The